Easy Street Marketing

Google My Business SEO
(Google Business Profile)


If you need more online or offline traffic to your business, it is imperative that you invest in Google My Business SEO (Google Maps SEO). Have you claimed and optimized your GBP yet?  If so, you have taken an important step toward increasing your local leads.

So how do you set up your GBP listing?  And how DO you optimize it?

You can hire a professional such as Easy Street Marketing or you can try to do it yourself. If you decide to do it yourself, you will need to follow the instructions on this page.

Are You Ready To Set Up Your Google Business Profile Listing?

Step 1 - Claim Your Google Business Profile Listing

In case you didn’t know, the GBP listing is completely free to claim.

These listings are a fantastic way to connect with local customers as they appear in Google maps and Google search. 

The First Step Is To Claim Your Listing

  • Use an existing Gmail account or create a new one.
  • Go to google.com/business and click “Manage Now”.
  • Type in the name of your business.  It should autocomplete.
  • Fill in all details including phone number, business category etc.
  • When finished, Google will send you a postcard with a code to the address of your business.
  • When the postcard arrives, log back into Google Business Profile and enter the code from the postcard.

Viola, your business is claimed!

Step 2 - Optimize Your Google Business Profile

Ok, you have verified the listing, now it is time to start SEO for the GBP:

Step 1: Completely fill out all info:  Ensure you start here.  Local searches deliver the most relevant results for the keyword typed in.  For you to appear in relevant results, you MUST fill out your GBP profile completely. Find as many categories as you can that apply to your business. Make sure your address, phone number and business hours are correct.  For appointment links, use your contact page from your website.  Add all products and services you offer.  Fill out your description completely. Add a few keywords naturally into your description.  Have these same keywords on your website. You may edit any item when needed including business hours.  Just click the “Info” tab. Remember, Google wants to deliver the most relevant geo-located business for search terms.  Give them as much information as possible.

Step 2: You will want to add plenty of photos: Customers love pictures. Most prefer visuals to text. Therefore, an easy way to drive traffic to your location is eye-catching photos.

Step 3: Take reviews seriously: Businesses today are review driven, no doubt.  Therefore, your GBP SEO strategy should target reviews.Most potential customers will search for reviews before clicking over to view your GBP or website to see if you are a good fit for their needs.

Don’t be afraid to ask your customers to leave a review if they are satisfied with your business.  Don’t panic over a bad review.  Every business will naturally have an occasional angry customer.  The idea is to bury a negative review with several positives! Don’t forget to answer each review with a paragraph and say thank you.  Be sure to sprinkle in a few keywords in your answer.

Step 4: Post: 

Google loves content. A great feature that your GMB has is the posting feature.  You can make a blog post of up to 300 words and include pictures, links, and more.  Having a sale?  Post about it! Not only does it help you publicize events, products, and sales, it gives a Google Business Profile SEO ranking boost.  Try to post a minimum of 3 times per week. These steps will get you started but to dominate, you will need to build backlinks, optimize your website, build citations, and a host of other tasks.

Need some help?

Easy Street Marketing can take care of all the steps above and much more for you.  Our team has a documented record of success ranking small businesses in the 3 pack of Google. Hit the button below for a no-obligation quote!


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    At Easy Street Marketing, we’re dedicated to helping businesses in Central Florida achieve online success through our expert SEO services. Our proven strategies have helped numerous clients increase their visibility and drive more traffic to their websites.

    Let’s help you reach your business goals and stand out from the competition. Contact us today to get started on improving your online presence and growing your business with Easy Street Marketing.

    Case Studies

    Client: Central Florida Steel Buildings and Supply
    Main Keyword: Ocala Steel Buildings
    CF Steel Buildings
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    Results: CF Steel Buildings came to us as a start-up company in January of 2018. We built them a beautiful, SEO optimized website that immediately jumped to the top of a very competitive steel building market. Proper on-page optimization and relevant links have resulted in top rankings in multiple cities and an explosion in business for this still-new company.