THE LOCAL SEO PLAYBOOK
Brought to you by Easy Street Marketing
4345 SE 106th St, Belleview, FL 34420
(352) 502-0064 | [email protected]
WELCOME TO LOCAL SEO, THE EASY STREET WAY
If you are looking for help with leads or sales for your small business, this guide is for you. At Easy Street Marketing, we believe local SEO doesn’t have to be complicated. It just needs to be smart. This guide breaks it all down in simple steps so you can rise to the top of local search results and start getting found by the right people.
1. THE BASICS OF LOCAL SEO
Local SEO helps your business show up when people search things like “[service] near me.” These listings appear in what’s called the “map pack” or “3-pack.” The key drivers? Relevance, distance, and prominence. That’s what Google uses to decide who shows up first.
Why Local SEO Matters:
- 46% of all Google searches are looking for local info
- 88% of local mobile searches lead to a call or visit within 24 hours
Your goal? Be the business they see first.
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2. WHAT IMPACTS LOCAL RANKINGS?
Here’s what Google is looking at:
- Google Business Profile: Accuracy, keywords, categories
- Website Content: Local keywords, NAP (Name, Address, Phone)
- Reviews: Quality, quantity, keywords
- Links: Are other local sites linking to you?
- Citations: Is your business listed the same way across the web?
- Engagement: Are people clicking, calling, reviewing?
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3. GOOGLE BUSINESS PROFILE: YOUR DIGITAL STOREFRONT
If you only do one thing from this guide, optimize your Google Business Profile (GBP). It’s the #1 local SEO tool.
Steps to Optimize Your GBP:
- Fill in all details completely
- Use a real business name (no keyword stuffing!)
- Choose the most accurate categories
- Add high-quality photos of your business, team, and work
- Post updates and offers weekly
- Respond to every review (good and bad)
- Add services, products, hours, FAQs, and a compelling business description
Want us to do it for you? We manage GBP profiles for our clients. Just ask!
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4. REVIEWS: YOUR ONLINE REPUTATION
Google loves reviews. Customers love them even more. The more (and better) reviews you have, the higher your chances of showing up and getting the click.
Tips for Review Success:
- Ask happy customers to leave honest reviews
- Use keywords in replies (e.g., “Thanks for using our Belleview plumbing service!”)
- Never buy fake reviews. Ever.
- Flag spammy or inappropriate reviews
- Add a “Leave a Review” link to your website and emails
We make review collection easy for clients. Just say the word.
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5. CITATIONS & CONSISTENCY
Citations = listings of your business name, address, and phone number across the internet (think Yelp, Yellow Pages, Facebook, etc.).
Key Points:
- Be consistent. Same format everywhere (e.g., “Street” vs “St.”)
- List your business in top directories AND local/niche ones
- Clean up duplicates or outdated info
We offer full citation audits and cleanup as part of our managed service.
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6. SMART LINK STRATEGIES
Links from other websites to yours tell Google, “Hey, this business is trustworthy.”
Easy Link Building Tips:
- Get listed on local chamber of commerce, event sites, or sponsorship pages
- Submit guest blog posts to related sites
- Ask vendors and partners to link to you
- Create useful blog content worth sharing
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7. KEYWORD RESEARCH MADE SIMPLE
Start with Google Keyword Planner or autocomplete suggestions (just type your service into Google and see what pops up).
Look for keywords like:
- “Best [service] in [city]”
- “Affordable [service] near me”
- “[City] [service] reviews”
Target long-tail keywords. Less competition, better conversions.
We can do all the research and implementation for you.
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8. WEBSITE OPTIMIZATION FOR LOCAL RESULTS
Website Must-Haves:
- Your NAP info in the header/footer
- Location-specific pages if you serve multiple areas
- Fast load time and mobile-friendly design
- Page titles and meta descriptions that include keywords and location
- Schema markup (we handle this if you don’t know what it is!)
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9. BONUS TIPS & TOOLS
- Use Google Posts every week
- Embed a Google Map on your site
- Add “Call Now” and “Get Directions” buttons
- Track results using Google Search Console and Google Business Profile Insights
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10. WANT US TO HANDLE IT ALL FOR YOU?
We offer fully managed Local SEO services including:
- Google Business Profile optimization
- Citation management
- Review and reputation building
- On-page SEO and website optimization
- Local content strategy
Let us take the weight off your shoulders.
Contact Joel at Easy Street Marketing
[email protected] | (352) 502-0064
This guide is brought to you by Easy Street Marketing
Helping local businesses take the easy route to more traffic, more calls, and more customers.