Is Your Agency Struggling?
Those of us who manage or own an SEO agency know how time-consuming it can be. There is a never-ending amount of responsibilities that are anticipated, yet there is also an amazing array of surprise tasks that have to be handled.
So how can you run a successful search engine optimization company and still have a life? Let’s take a look at 2 ways to improve your agency’s productivity!
Outsource, Outsource, Outsource
I must admit, I am a control freak.
I feel like if I don’t do it, it will never be done correctly. This is exactly the opposite of where your mindset should be when running your business.
You simply CAN’T do everything yourself. Writing all the content yourself for a blog is great if you are jobless and can sit in front of a computer for hours at a time checking your Facebook page. Hire your writers!
After years of struggling with my business, I finally had an epiphany: Let someone else do the menial tasks and I would keep my focus on customer acquisition. Since that moment, my agency has exploded!
So where do I outsource?
I utilize several online sites, however Upwork is my favorite. It has a dazzling array of talented individuals who are ready to perform pretty much any task you can think of.
Of course, occasionally you will find a lemon, but for the most part, the workers are tremendous.
So what is your time worth? Put it in that perspective and hire some help!
Use Automation Software
Now, I know that software is a dirty word to many SEO’s.
“I do everything manually!” the SEO genius whose own site is on the second page of Google exclaims.
Listen, stay away from any software that spams links, email or anything else. But don’t neglect useful software that can actually make a difference in your ability to work quicker.
For instance, any good SEO company will have a keyword tool and a tracking tool. If you try to perform these tasks manually, you will get left behind as other agencies grab the clients.
Other popular time-savers include lead-generation software, video editing software, website-auditing software and social media marketing software.
Invest in technology to improve your company’s productivity tremendously!
Remember, SEO is not for the faint-hearted. If you are serious about putting forth a quality agency, utilize these tips to improve your ability to serve your clients and your company running full-throttle.